When I was returning from vacation with my wife , I grabbed the magazine in the back of the airplane seat for some light reading as I always do. In a section dedicated to the “Spirit of Nevada” I saw the below ad:
What a refreshing sight. For years I have been encouraging employers to consider this strategy. Why? Because it makes sense. For a company like the Las Vegas Valley Water District who needs talent with very specific skills, that talent does not exist in Las Vegas….yet. So we need to go find it. We can use job boards who market Engineering Jobs in Las Vegas, but sometimes that is not enough.
Think of the target demographics of the person who just picked up the magazine:
- They are traveling to Las Vegas - so they are familiar with the city
- They are reading the section on Nevada - so they have interest
- They are a captive audience (at least 40 minutes)
Although they may, or may not, be an engineer, systems analyst, micro-biologist or someone interested in a job with the water district, they more than likely know someone that could be. And with a cool and compelling ad such as the above, I expect Las Vegas Valley Water District will get a good ROI (Return on Investment) on this advertisement. Great job on thinking ‘outside of the box.’
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