When economies soften and marketplaces change, it is intriguing to watch business models shift.
In the ‘recruitment advertising space’ - there are only two parties involved in the transaction: the jobseeker and the employer. As unemployment levels rise, the revenues made from employers decrease as the employers do not need to advertise as much. In turn, many advertising outlets shift some focus to making money from the jobseeker.
A recent example is JobFox. Cheezhead recently blogged on Jobfox’s certification offering. It is an interesting read.
The other monetization effort I always get a kick out of comes from Monster. Both encourage the jobseeker to pay to ‘better place’ their resume in search results. The problem is…..in today’s ‘employer market’, few employers are searching resume databases when they barely have time to screen the plethora of resumes they are receiving from their standard job postings.
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