The Review Journal must be desperate

A golden rule that Recruiting Nevada has followed for over 15 years is ‘do not monetize the jobseeker.’  So what exactly does monetize mean:  To selfishly profit from the trust you have built with a loyal audience.  Without jobseeker trust, applicants will not apply for jobs you advertise.  Without results, an advertising medium will lose its’ advertiser base. 

Well, the Review Journal has broke this golden rule.  They recently launched a product in an attempt to sell jobseekers, and make a few bucks.  And frankly this product is not needed by 99.9% of the Review Journal readers.  The product is the highly controversial video resume.  Most employers will not even look at video resumes for several reasons:

• A fear they may cause discrimination issues
• It takes too long to watch one, let alone source through hundreds
• It is difficult to identify key strengths and education that are easily found on paper
• And really…. a lot of front end sourcing is now done by computer automation

There are some professions where a video resume may make sense - like C-level positions, sales & marketing or a position where presentation skills are evaluated.  And for these types of  positions I would suggest using a professional such as Chris Jenkins over at Harrington and Reed.  Chris has been producing high-quality video resumes for years and has a track record of finding jobs for high caliber professionals using his videos. 

But for 90% of the jobs in Las Vegas, a video resume is a waste of time.  And the Review Journal is clearly looking to capitalize on these folks that just do not know any better.  When unemployment levels are the highest they have been, and advertising revenue for the RJ the lowest, the Review Journal is trying to take advantage of their reader.  How does the saying go…”desperate times lead to desperate measures.”  Well, shame on the Review Journal.  You should not put your selfish interests ahead of your readers.