Operating a Las Vegas job board is not an easy task. It requires two core audiences….employers and jobseekers. And without one or the other, a job board owner will not find any level of success. Equally as important, without current and relevant content (jobs) …. a job board will struggle. Recruiting Nevada works very hard at maintaining an equal balance so both of our clients are satisfied. This is the business we are in.
Unfortunately, there are companies selling job board technology to anyone willing to buy it. And some organizations, for profit and non-profit, try and get into the job board business because it seems easy. But without knowing the balancing act between employers and jobseekers, they ultimately offend one of the core audiences. And then we are left with another job board carcass leaving a bad taste in the mouth of both the jobseeker and employer.
The most recent job board to enter the Southern Nevada market is Goodwill of Southern Nevada. They launched a job board called Power of Work (I do like the catchy name). But, it appears that they acquired their technology from a third party resource - Geographic Solutions. It appears Geographic Solutions simply aggregates a business directory from infoUSA, much of which is outdated or contains no employment information. This bad data will quickly offend a jobseeker as they are looking for ‘real’ jobs right now.
To counter balance this list of non-hiring employers, Geographic Solutions is aggregating job postings from what they call a PJB or Private Job Boards. In this case, it looks like the ads are coming in from Yahoo Hot Jobs. So now Goodwill must rely on Yahoo to provide real jobs in Las Vegas. Unfortunately the majority of Yahoo HotJobs advertisers are staffing agencies and multi-level marketers.
What is even more concerning is that a jobseeker must provide their social security number to register. This is a no-no that was abandoned over a decade ago by most job boards with the risk of identity theft and privacy issues.
I am certain Goodwill of Southern Nevada had good intentions of launching such a service. It always looks easy to operate a job board. But really, they should leave the job board business to those who do it every day. I would welcome the opportunity to partner with them to provide a clean database of real jobs. That is a community partnership that would make sense.
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