Why Jerks So Often Succeed, and How to Avoid Becoming One of Them
Sally Hogshead has a Part II/follow up article on The Talented Jerk vs. the Sweetheart Hack, where she posted the question on Facebook, who would you rather work for? (Click here for Part I article on AdAge.com)
The bottom line conclusion: You do not have to be an asshole to be a loved and respected leader. But you do have to have the power to influence decision-making. Every persuasive brand does. Just as brands must influence customers, leaders must have the ability to inspire action among employees and clients.
Dan Fietsam of Energy BBDO remarks, “I look for leadership that I can trust on two fundamental levels — I trust they have the talent to make things happen and I trust because their consistent intent is respect, directness, fairness and integrity. I value trust over sweetheartedness. Or assholeness.”
{ 1 comment… read it below or add one }
Thanks for posting this; just found your blog searching around. Keep up the good work!